Guided By One Simple Belief

All of our products should solve real problems and be good for our cats and the planet.

100% BIODEGRADABLE

100% BIODEGRADABLE

Purrlytics® tofu based litter provides a high-performance, eco-conscious alternative to traditional clay and silica options.
HEALTH MONITORING

HEALTH MONITORING

Powered by LitterSight™ technology, our litter uses colour-changing indicators to help detect abnormalities in your cat’s urine.
FAST CLUMPING - 3 SECONDS

FAST CLUMPING - 3 SECONDS

Purrlytics® fast-clumping formula works in as little as 3 seconds, with an absorption rate of over 348%.
99.7% DUST FREE

99.7% DUST FREE

With 99.7% dust-free performance, Purrlytics® helps maintain a cleaner home environment free from the fine clay and silica dust.
NATURAL ODOUR CONTROL

NATURAL ODOUR CONTROL

Powered by tofu and the natural, absorbent properties of soybean fibre, Purrlytics® absorbs moisture and neutralises odours.
GROWN NOT STRIP MINED

GROWN NOT STRIP MINED

Purrlytics® is Grown, not strip-mined. Made from food-grade materials to help reduce pollution, protect habitats & prevent landscape erosion.

The Science Behind Purrlytics

Our Litter is the result of rigorous innovation and testing. Combining natural tofu-based pellets with LitterSight™ technology pellets, it provides visible insight into your cat’s health. Colour changes in the litter indicate shifts in your cats urine pH levels, helping you identify potential concerns early.